At first, I thought about arranging screenshots. Show the game screens in order. A predictable approach, and boring.
This game leans toward metafiction. I decided the trailer should behave the same way.
EULA stands for "End User License Agreement." That document no one reads before clicking [I Agree].
The trailer is exactly the same. Legal document format. Stiff language. Section numbers. Hidden inside are the game's core questions. The text doesn't criticize. It doesn't point out contradictions. It just states facts.
The trailer doesn't directly explain the game's content. But I believe it communicates it better than any explanation could.
"The Company neither endorses nor opposes AI technology. Judgment is yours."
Exactly what the game says. The trailer behaves like the game.
I was stuck for ideas, then found inspiration browsing the default presets in a video editing tool. Cinematic techniques, commercial styles, music video grammar — I borrowed from them all.
Since this game is close to metafiction, I approached the video the same way. It doesn't directly reveal the game, but its approach itself explains it.
The experience of reading a legal document — but one that asks you questions.
If you don't want to fall behind, [AGREE]
If you don't wish to give in, [DECLINE]
Either way, it's your choice, and irreversible.
I wanted the video itself to stand as content. I think I pulled it off fairly well.