Today, we’re diving into the colorful world of “Stay Dead,” offering a behind-the-scenes look at the magic our Art Team is creating, bringing our fresh take on a zombie video game. From the charming undead family to the eccentrically beautiful Porto Morto Island, this small but mighty team has been redefining what a zombie video game can be. It’s not just about making things look cool; it’s about pouring soul, passion, and a bit of undead humor into every pixel.
When asked about the inspiration behind “Stay Dead,” Alfredo Barajas, our Art Director, shared, “We knew we wanted a world where zombies were content with their existence. There wasn’t a specific artwork that influenced us; rather, we started with the traditional zombie behavior and aimed to create something aesthetically distinct, something that hadn’t been explored in zombie culture before.”
Sergio Saucedo, Concept Artist, added, “The initial sketches were inspired by various cartoon sitcoms, not traditionally revolving around zombies. We were influenced by the creepy charm of shows like ‘Beetlejuice,’ ‘The Addams Family,’ and ‘Real Monsters,’ along with the family dynamics found in ‘Tasmania’ and ‘The Simpsons.’ These influences steered our creative process.”
Flor López, another key Concept Artist on the team, noted her influences, “I’m really drawn to the vibe of those 2000s Cartoon Network shows, like ‘Dexter’s Laboratory.’ The way they captured irreverence and fun is something we’re incorporating into our game.”
On designing the zombie family, Alfredo explained, “Figuring out how to blend the funny with the spooky was a journey. We initially didn’t know how to visually express their duality. Moving away from the typical portrayal of zombies as soulless wanderers, we endowed our characters with personality, simplicity, mischievousness, creativity, and joy, drawing heavily from animation and film.”
Discussing the tools and techniques for creating the game’s artwork, Freddie mentioned, “We started in 2D, using Photoshop and Illustrator. Transitioning to 3D was a significant shift for us.” Flor shared her learning curve, “Adapting to Substance Painter was challenging but eventually thrilling, akin to painting on a physical model.”
Freddie delved into designing a world where zombies feel at home, “Our zombies are happy in their reality, which differs from other zombie stories. This perspective influenced every aspect of Porto Morto’s design, making it a ‘post-apocalyptic paradise island’ that’s lively and engaging.”
Flor drew from this vision, “Freddie’s dynamic character concepts inspired my work on the environments. We aimed to mirror the directors’ vision, crafting a world that’s both fun and chaotic, appealing to both zombies and humans.”
When diving into their personal favorite characters and looking for hidden surprises within “Stay Dead,” our artists shared some insightful reflections.
Freddie Barajas, our Art Director, found it tough to choose just one favorite. “Every character has a piece of us in them, making this decision difficult. However, Stu really stands out for me,” he said. “He embodies nobility, always putting his family first and trying to make the post-zombie apocalypse life fun and functional. His strength lies in his unrecognized ingenuity and heart, making him a pillar in the family dynamic.”
Sergio Saucedo revealed, “For me, it’s all about Bram. His adventures, especially his bug collection and the bond he shares with Hades, the family pet, add layers of humor and depth to the game.”
Flor López expressed a particular fondness for Blair. “Blair’s emo, punk attitude, and her music preferences really resonate with me. It’s her defiance mixed with vulnerability that makes her character so relatable and engaging.”
Freddie added, “We’re playing with the idea of introducing easter eggs that reflect our audience’s tastes—maybe a sprinkle of humor, a dash of controversy. It’s exciting to think about the different directions we can take ‘Stay Dead,’ and these hidden gems will add another layer of engagement for our players.”
As we continue to develop “Stay Dead,” we’re constantly reminded that this journey is far from over. The positive response to our art at early events like GDC has been incredibly motivating. But as we forge ahead, we’re mindful that our project is still evolving. Changes and new directions are part of this creative process, and we’re excited to see where it leads.
This project is a labor of love for us at Animagic. Seeing the community’s reaction fuels our passion and reaffirms that we’re on the right path. As we continue to develop ‘Stay Dead,’ we welcome you to join us on this journey, to share in our discoveries and be part of our story’s unfolding,” says Freddie, echoing the sentiments of the entire team.
Stay tuned for more updates, and remember to join our Discord server to be part of our growing community!