Celebrate Bethesda’s 40th with a Free Reward and Sale

Bethesda Softworks is turning 40, and we’re celebrating with a new sale AND a code for free Trade Bars!

Bethesda Turns 40!

Happy Birthday to Bethesda! Congratulations for 40 years of developing and publishing amazing video games, including our beloved Elder Scrolls series. As part of the celebration, we invite all ESO players to redeem a unique, limited-time in-game code:

“Bethesda40”
To claim this reward, redeem the code above via your ESO account page or via the Redeem Reward Code in-game option (within the Crown Store) before August 12, 2026. Note that there is a limit of one redemption per account, and total redemptions are limited.

Once redeemed, you will be awarded a whopping 2,000 Trade Bars, allowing you to pick from a host of rewards in Season One’s Gold Coast Bazaar. That’s enough Trade Bars to acquire items like the Alchemy houseguest or the Ascendant Lord Statue furnishing, so don’t miss out!

Use Trade Bars to choose your birthday rewards!

Anniversary Sale

In addition to the reward code, both The Elder Scrolls Online Standard and Deluxe Editions are now on sale for select platforms. If you’ve yet to explore Tamriel’s Second Era, you can acquire the Standard Edition at up to 75% off. If you’d like to dive even deeper into the game’s many worlds, you can pick up the Deluxe Edition at up to 50% off (PC platforms only) instead!

The Elder Scrolls Online Standard Edition offers the full ESO base game, which includes five of the game’s classes (Sorcerer, Nightblade, Templar, Dragonknight, and Warden), 27 unique zones to explore, and access to ESO’s PvP game modes such as Battlegrounds and the Alliance War. 

The Elder Scrolls Online Deluxe Edition includes everything from the Standard Edition as well as a collection of content from past Chapters and the 2025 Content Pass, unlocking 10 years of great stories all at once.

Platform Sale Information

Check out the dates listed below to know when the sale will be live on your platform of choice, including specific editions:

Steam Store

• Standard Edition—July 30-August 13
• Deluxe Edition—July 30-August 13

Elder Scrolls Online Store

• Standard Edition—July 30-August 13
• Deluxe Edition—July 30-August 13

Visit our Buy Now page now and select your edition and platform to get started!

Don’t forget, both the gift redemption window and the sale are available for a limited time only, so don’t hesitate to log in and explore Tamriel with us as we celebrate Bethesda Softworks’ incredible new milestone. Happy birthday, Bethesda!