Vote to help us convince Steam to add a new genre tag for games like Swarm!
Temtem: Swarm · published
Survivors-like? Bullet heaven? Auto-shooter? We've struggled to categorize what to call Temtem: Swarm, and the same goes for a lot other devs ever since the genre sparked by Vampire Survivors exploded in popularity. One big hurdle: Steam still doesn’t offer an official tag for it.
Players get confused, developers lose visibility. So a group of studios and festival organizers united towards this goal! And now we’re asking you, our community, to take a short survey and help us bring this genre into the light. We'll need to know where we all stand on the terminology before we can further push for a tag!
If you love games like Temtem: Swarm, Brotato, The Spell Brigade, Soulstone Survivors, Death Must Die, Deep Rock Galactic: Survivor, or Asgard's Fall, then you can genuinely help the next wave (pun intended) of creators. Many devs are excited to make similar games but worry their work will disappear without the right Steam tag. Join the survey, pass it along, and help make sure great games don’t get lost.
ABOUT THE INITIATIVE:
Steam has a huge influence on how game genres are defined — and this fast-growing genre still doesn’t have a proper tag.
A Steam tag isn’t just for looks; it’s one of the most powerful tools for discoverability and helping players find exactly what they love.
🏷️A dedicated tag would:
• Make these games easier for players to find
• Help Steam’s algorithms actually connect players with what they enjoy
• Give devs fair visibility instead of drowning in unrelated categories
• Finally unify a genre that currently has multiple different names
The movement is part of the Bullet Heaven Festival initiative. Votes will be collected starting November 27th and presented to Valve after December 11th!
ABOUT BULLET HEAVEN FESTIVAL 3.0:
Bullet Heaven Festival 3.0 (Dec 4th - Dec 11th, 2025) is an explosive celebration of reverse bullet hell gaming.
Unlike the bullet hell genre, known for testing player's skill and precision by requiring them to navigate through countless enemy projectiles, bullet heaven flips the script: here, the barrage of bullets will be coming from you.
Bullet Heaven Festival 3.0 is the third edition of an event dedicated to popularizing the bullet heaven genre, paired with a third-party Steam sale. This year’s showcase brings together over 450 developers, many of whom are presenting exclusive trailers, reveals, and world premieres, alongside discounts of up to 80% on participating titles.