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Roads & Riches: Traveling Merchant Simulator DemoNewsPlay the Roads & Riches Demo Today!
Community

Play the Roads & Riches Demo Today!

Roads & Riches: Traveling Merchant Simulator Demo · published 16 Jul 2026, 17:33 UTC

All newsPlayers around this dateRead on Steam

The road calls to you, Merchants; the Roads & Riches Demo is available now!

Grab your friends, some funds, and a frugal business sense then head over to the Steam page to play today! In this glimpse of Roads & Riches: Traveling Merchant Simulator; you'll venture across one of our major regions, build up your caravan, and inspire loyal customers with incredible treasures!

Adding Roads & Riches to your Wishlist is a great way to stay up to date with more info and it's honestly a huge help to the game! Speaking of huge help, early playtesters and members of the Roads & Riches Discord have been invaluable in getting the demo ready and ship-shape for today. Thank you so much!

Time to shop around!

Styling Your Market

You'll be able to customize and expand your caravan, build longer-lasting relationships with patrons, discover unique equipment, and more!

In the Demo, you'll be able to level and upgrade your Caravan, unlocking new features and decorations to spruce up your place of business! Make your home on the road look just the way you like it - and your new customers will be sure to notice!

Impressing Your Patrons

Patrons are constantly on the lookout for special deals and quality wares. You'll notice appetites shift from place to place just as much as people do! Once you've sold some particularly impressive wares, you may even discover Loyal Customers who make repeat visits to your store.

Starting Your Venture

Traveling is key in Roads & Riches! In the Demo, you'll be welcomed across 6 different venues in The Golden Reaches - each with their own locals, tastes, sights and sounds to discover! Become a strategic mogul, local explorer, treasure expert, or take any other merchant paths that strike your fancy!

In these first steps of your fantasy shopkeeping journey, you'll take your budding store on the road and really make it yours!


A quick heads up on Saves: We're interested in save games persisting from the demo to main game, but can't guarantee their stability yet as there is more development ahead! We'll keep you posted on this.

We've been hard at work iterating and tinkering - we sincerely hope you enjoy your first days on the road! Feel free to come chat with us in the Discord, talk with other merchants, and share your experiences - your feedback will Roads & Riches even better!

May your profits, pals, and patrons be plenty!

- The Roads & Riches Team

More from Roads & Riches: Traveling Merchant Simulator Demo

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In-game event27 Aug 2026Fresh Demo Update!Good day, Merchants! Today's Roads & Riches Demo update brings a caravan-load of changes, new features, and extra ways to customize your workflow! Here's what you can expect from today's update: Clipboard + Radial Wheel , Automaton Upkeep + Gathering , Improved Character Customization , Lookout Points , and a few other improvements! Take a stroll through the Steam page to check out the Demo if…In-game event30 Jul 2026Demo Update Delivery!Welcome back, Merchants - come check out our wares updates! Today's Roads & Riches Demo delivery includes a HUGE amount of changes, some new features, and fresh ways to style your rolling merchant home! Tidy up your shop and get ready for Photo Mode , the Herb Bag , Caravan Customization + Fanfare , and much more! If you haven't tried the Demo yet, stop on by the the Steam page to play today! I…Community13 Jul 2026Roads & Riches Demo - Arriving July 16th!Calling all budding Merchants! Mark you calendars and your maps - the Roads & Riches Demo arrives July 16th ! There's a wealth of wonder to explore in the free demo! Grab your friends and head on over to the Steam page to play when the time comes! It's also worth mentioning that adding Roads & Riches to your Wishlist helps us a great deal! Getting Down To Business! Get your free sample of our T…