A wrestler can come up with a catchphrase during a talking segment. Microphone skill, charisma, momentum, and the show decide whether it sticks. A green worker on a house show almost never does. A strong talker on weekly television is about as likely as before, and a hot talker on a premium show has a better chance. The game does not write the line. It tracks how over the phrase is. The day after it is born, a news story covers who got it over, the show, the segment, and who else was in it. A house show is a local note. A premium show is an industry story.
Saying the phrase on the mic keeps it hot. A promo about once a week on television is the right amount. A second one the same night, or a line on every house show, wears it out. Leaving it unsaid cools it until it dies, and that wrestler can come up with another one later. While it is hot, wins and strong segments bring bigger popularity and momentum gains, and the wrestler sells more merchandise. Losses are not softened. The profile shows the heat next to Momentum. Card results say when the phrase got over or wore thin.
Changed
Viewers mostly decide from the company’s momentum whether to come back. A poor show only nudges the audience already watching, and it cools momentum so the next episode is the one that loses tune-in.
Advancing a day spends less time on Managing network deals. Companies still shop the same shows and sign the same deals.