A Pricing Update
We want to share a quick update to address any price changes you may experience with our game DLC.
Steam has introduced a new tool for developers to better convert the pricing of our games from the base currency to 37 different currencies. Handy for us, and depending on your region, it could be important to you. The changes essentially allow developers to adjust the pricing of their products to better reflect each currency's purchasing power. Previously, the information used to set prices across regions could be wildly inaccurate, meaning some regions were charged noticeably more or less than others.
You may notice that other developers are updating their pricing with the new tool. If you are interested, you can read more about it here:
When checking out this new tool, we noticed that many of the currencies we offer our games in would soon result in their store pages being hidden. This is something we have dealt with before and is due to the pricing of our DLC being too low for Steam to process. Mainly, this was going to affect older DLCs, where the prices have had more time to diverge from current exchange rates.
To be safe, we've used the new tool, with Steam's new "Multi-Variable Conversion" to get all of our game prices up-to-date with modern exchange rates and ensure no DLC packs are hidden from you.
As usual, we are continuing to charge the lowest possible price that Steam allows. The price for USD, Steam's base currency, remains $0.99. Most other currencies have changed a little, for example:
GBP: Was £0.89 > Now £0.95
EUR: Was €0.99 > Now €1.09
JPY: Was ¥120 > Now ¥135
USD_LATAM: Was $0.89 > Now $0.90
Not all pricing has gone up, though! Some have remained the same, while others have even dropped in price. For example, Canadian and Australian Dollar prices have both dropped by 10 cents!
Celebration Price Drop
When revisiting the pricing, we took the chance to drop the cost of last year's Celebration XL pack from $2.99 to $1.99! This DLC was priced higher than normal to allow the community to help us out during a very difficult financial period for the company. A huge thank you to all of you who helped us out by buying this DLC. Thanks to you, ToastieLabs is still alive and well! We know that some of you weren't happy with this price hike, and now that we are a bit more financially stable, we are happy to reduce the price.
We aren't ready to formally announce it, but we can also confirm that we will be making another double-size XL book for May's DLC, and it will cost the lower price of $1.99 or your (newly updated) regional equivalent.
You can check out the reduced price XL pack here:
- With love from the ToastieLabs Team!
Stay Toastie <3