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Big AmbitionsNewsEA 0.10 - No Business Like Show Business: Preview
Community

EA 0.10 - No Business Like Show Business: Preview

Big Ambitions · published 12 Feb 2026, 11:26 UTC

All newsPlayers around this dateRead on Steam

Hello Ambitioneers!

We know you've been waiting for the big EA 0.10 update, and the preview branch is finally here!
Bringing you Cinemas, Theaters, a Factory revamp, massive optimization and more!

Phew - Who's ready to preview and test this fantastic new update for Big Ambitions?

The complete patch notes will be included when EA 0.10 is ready for its full release, but for now, here are the changes in EA 0.10.

Please notice: This version is unstable, unoptimized and might contain game-breaking bugs which may destroy your savegame. The branch will be updated frequently as we squeeze bugs.

Similar to how we handled EA 0.9's preview branch, all progress/savegame will be retained once this testing period is over (assuming no major bugs are found - remember to make back up saves!) and your savegames will continue on through the full EA 0.10 release!

This is an opportunity to help us find bugs and get some early insight into the development of our next update. The experimental/preview version of the game is not simply a way to play the new update earlier.

Please don't leave us negative reviews based on your experience with the experimental branch, thank you! ❤️


There's a LOT of new stuff in this update, so let's walk through it all!

Cinemas / Theaters

Roll out the red carpet! EA 0.10 introduces two brand-new, high-end businesses: Cinemas and Theaters.

These premium venues are ready for you to expand into large-scale entertainment operations. You’ll gain access to new employee types and new products to sell.

Hire Actors, Stage Crew and Projectionist and provide your customers with Popcorn, Cotton Candy,

Slushies, and a Cheese Platter!

They’re the largest businesses in the game with some steep licensing fees, but if you can pull it off, you’ll be running some of the most impressive businesses Big Ambitions has to offer.

Broadway Area Revamp

For EA 0.10, we really wanted the Broadway area to feel epic and more unique. Now you'll find it loaded with more billboards with varied sizes as you walk the streets.

We've added the new C.A.S.T Recruitment Agency, and a brand-new furniture store, Red Carpet Decor. As you wander the area, you'll also encounter new street performers, just hoping you'll leave them a donation!

With newly designed Cinema and Theater buildings and radiating with neon delight, Broadway really shines now!

Factory Revamp

Okay, this is a big one - factories have received a complete overhaul in EA 0.10. We’ve taken all your feedback to heart and made some big changes to how the system works.

With the factory overhaul in EA 0.10, factories are now designed to be clearer, more efficient, and far less frustrating to manage. Here’s what you can expect:

  • Factory layouts are clean and unobstructed — no more belts blocking pathways or navigation

  • Employees work efficiently without constant back-and-forth walking

  • Factory lines no longer hoard all the ingredients in a single input station

  • Factory line production speeds have been ramped up

  • Every product can be produced by factories

  • Factory Worker skill matters now has a noticeable impact on production

Industry City Truck QoL

Here are a couple quality-of-life improvements for managing a massive fleet of logistics vehicles! If you're already having flashbacks to driving back and forth over the bridge - don't worry, we have two little features for you!

Truck Delivery

Call General US Trucks and get them to deliver your vehicles directly to your warehouse. Order as many vehicles as you want in one afternoon - no more weeks of driving back and forth!

Bridge Skipper

Or maybe you don't mind driving - you're just tired of crossing the bridge over and over again. That brings us to the second improvement: the ability to quickly skip over the bridge!

Employee Wages and Negotiation

Employee poaching and negotiation have received some much-needed love in this update!

  • Employees negotiate more intelligently now, allowing you to get a better price

  • You can now see the demands of employees you are negotiating with

  • Negotiated wages now scale better with skill to make that negotiated difference even more noticeable

  • Rival employees now carry over when you take over their business

    • Previously, these employees didn't match the "poach" list

Import Piers

With new products for Cinemas and Theaters and all the new factory recipes, we needed to expand and revamp the import piers a bit for EA 0.10!

Piers 1 - 4: Product Importers

New items like Popcorn, Cotton Candy, Tea and Slushies have been added to the product importers

Pier 5: Party Pier

The previously hidden, once-per-week Casino pier has been expanded to a full party pier! Don't worry, the Casino boat isn't gone - it still shows up on Friday evenings - but now you can enjoy the pier all week long!

Piers 6 - 9: Raw Goods Importers

Pier 9, the last pier on the dock, is now open! With the factory update and new raw goods to manufacture, the items available at each importer has been updated

Art

In addition to the Broadway upgrades, Street Performers, Pier rides, and Factory updates, the art team has been hard at work adding a wide range of new furniture and decorations throughout the game.

The new Cinema and Theater furniture store, Red Carpet Depot, features a massive selection of brand-new items to help you decorate your entertainment venues.

Existing stores like Ika Bohag and Lux Concept have also received several new additions.

Massive Optimization

While preparing all this new amazing content for EA 0.10, we realized that the game's performance needed some love for this update, so we took some time and really dug into some improvements. For players whose computers are struggling the hardest, we added a couple options including disabling shadows completely! And for everyone, we also massively improved how large groups of customers are handled, along with shadow, animation and texture improvements that should boost everyone's FPS and reduce random lag!

UI / QoL

  • You can now sell Cups of Tea alongside your Cups of Coffee. The Industrial Coffee Machines can sell either item now, so be sure to add a couple more machines to start selling Tea today!

  • New Interior Designer "Packing Tool" allows you to quickly pack things into boxes, move items between shelves, or move items out of storage and to the floor!

  • Hanging Delivery signs in stores to make it more obvious where you can get deliveries

  • Purchasing Agents can now "mass assign" items to warehouses

  • Customer seating in restaurants and coffee shops is now more random so they don't always sit in the same chairs

  • Game shouldn't continue to autosave if you haven't done anything

  • Better control over game sliders

  • Removed TAA anti-aliasing as it was causing most users to have ghosting artifacts

  • Can click on trash can to throw things away

  • VoogleMaps now has a "Rivals" filter so you can see the businesses owned by your rivals

  • Storage Shelves and Pallet Shelves now have a "Sell All" button to quickly empty their contents

  • If you hold an umbrella, the inventory now automatically opens so you can see it more easily to know how to hide or unequip your umbrella

  • Increase import limits from 1 million to 10 million

  • Increase box sizes to help with weekly import limits

  • Carpet/Rug layering

  • And more (extended list including bug fixes coming in the full release changelog!)


Please notice: This version is unstable, unoptimized and might contain game-breaking bugs which may destroy your savegame. The branch will be updated frequently as we squeeze bugs.

Similar to how we handled EA 0.9's preview branch, all progress/savegame will be retained once this testing period is over (assuming no major bugs are found - remember to make back up saves!) and your savegames will continue on through the full EA 0.10 release!

This is an opportunity to help us find bugs and get some early insight into the development of our next update. The experimental/preview version of the game is not simply a way to play the new update earlier.

Please don't leave us negative reviews based on your experience with the experimental branch, thank you! ❤️

Here's how to access the branch:

  • Right-click Big Ambitions on Steam

  • Select Properties

  • Select Betas

  • From the dropdown menu, choose "experimental - Use at own risk - Unstable!"

Good luck!

Remember to submit Bug Reports!

If you see something weird while in-game, be sure to hit F2 to submit a bug report so we can fix it! Any information on what you did before the bug occurred are greatly appreciated.

If you have additional information to contribute, or need a response, the best option is to create a thread on Steam, Reddit, Big Ambitions Forums, or our Discord, then mention that thread in the Bug Report, so we know it's yours and can reply to you!

As always, huge thanks to all of you for the support you give. Every comment, bug report, feedback and words of encouragement means the world to us. You make this whole thing possible. So, from the bottom of our hearts, thank you!

~ Hovgaard Games and the entire Big Ambitions team!

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